About Us

SERIANNO is a Turkish brand dedicated to supreme quality and exquisite luxury. Established in 1997 by Selahattin and Mustafa Seir, the brand began as a knitwear specialist with its own manufacturing facility, driven by a vision to craft elegant and timeless fashion knitwear using cashmere and premium natural fibers.

Over the years, the founders have expanded SERIANNO into a highly sought-after and successful brand. Their strong leadership, deep expertise in luxury yarns, and mastery of knitwear production have earned global recognition across both wholesale and retail markets. Today, SERIANNO proudly operates six standalone stores in Turkey and two in Russia, while also reaching a worldwide audience through direct-to-consumer sales. The brand is synonymous with timeless heirloom pieces—contemporary, effortless, and elegantly designed with meticulous attention to detail and a flawless fit.

At SERIANNO, knitwear is more than fashion; it is a celebration of craftsmanship. Each piece reflects a harmonious blend of creativity, premium-quality yarns, and artisanal precision. With in-house production, the brand upholds the highest standards of sustainable luxury, ensuring full transparency in sourcing, production, and finishing. Every garment is thoughtfully crafted with dedication and expertise, designed to not only endure but to become even more luxurious over time.